The Financial Bus: Why Smart People Still Stall Around Money

You can understand mindset work, name your patterns, and still feel tightness when money, sales, or growth comes up. That friction isn’t a mystery. It’s the “financial bus” running underneath everything – with old passengers steering the wheel.

In Gary Craig’s story, those passengers are quiet beliefs:

• Wealthy people are dishonest.
• Salespeople are pests.
• Profit is greedy.

If those images sit in the front seat, your nervous system quietly resists becoming “that.” So even when your intellect says go, your body hits the brake. You soften your offers. You avoid visibility. You hesitate to charge. It’s not laziness – it’s self-protection triggered by a distorted picture of what success equals.

This is why “knowing better” doesn’t always change behavior. The mind can be convinced, but the body is still driving. The brakes remain on until the underlying picture changes.

The brake isn’t your ambition – it’s your meaning.

These beliefs often came from early impressions. A parent sneering at “profits.” A cultural story that labels sales as manipulation. A subconscious equation of wealth with harm. These aren’t facts – they are frames. And frames decide what feels safe.

The moment you change the driver, the bus moves.

Wealth can be ethical. Sales can be service. Profit can be sustainability and care. When that meaning lands in your body, the system stops resisting. The brakes ease. The actions you already know how to take become possible.

This is not about forcing positivity. It’s about replacing the old passenger with a truer one. Then your insight and your behavior finally align.

If you’re stalled, don’t ask “What’s wrong with me?”

Ask: Who is driving my bus?